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Because it's the passion for music that drives the person behind the decks, a dj's debut is bound to exude authenticity. It's often themselves they're recounting in music, posing on the slip mats their DNA and what makes them who they are.
When you're just starting out, you're faced with a multitude of routes to take and styles to play. When you know just how devastating it can be to step out of line and empty the dance floor even faster than it filled up, it often takes a lot of audacity to break the unity of a funk evening with a punk track.
Over time, to evolve is to find oneself facing only two roads.
On the first one, to satisfy the greatest number of people and not lose the credit for his fees, the dj adapts to the trend. Whether he likes what he's playing or not, the road has become a freeway and, indeed, a very comfortable one. The audience already knows everything there is to hear and doesn't come to hear anything else. Thirty seconds, or even a minute of each track, is more than enough. Everything has to flow quickly. Everything is marked out and secured. Those who respect the regulations will (normally) make the journey without accident. Several times a week, several times a month, several times a year. Curiosity disappears altogether.
And then there's the other road. Where nothing is expected nor sometimes even ever heard. The road of an unquenchable passion for diggin' and the desire to always know more and more. A passion billed at the price of hours of research-finding spent in the discomfort and possible disappointment of never coming across anything exciting, as well as nights exploring platforms and multiplying clicks resulting in a good old headache. Until that moment of grace happens when, after thousands of fruitless shakes, the nugget stands alone in the sieve, without the slightest doubt as to its quality.
Coming from places never mentioned for their music, sometimes classics of their genre, they are also rarities miraculously saved from total disappearance, as much as current marvels, but threatened to never leave the immensity of the web. Even if the possibility of a text with substance is never excluded, they can tell long stories or be destined solely to make you dance till you're dehydrated. Scintillating with spirituality, some can also vaporize energy and replace it with a pure emotion capable of touching hearts in the bareness of simple percussions.
This road is marked by sincerity, singularity and surprises, but always in a communion between the dj and the audience, who embark on it together, with mutual confidence in the promise of hours of sharing and discovering.

The Villain I Never Was is the debut studio album from Ghanaian singer and rapper, Black Sherif. Originally released on October 6, 2022, the 14-track album was supported by five singles, “Second Sermon (Remix),” “Soja,” “45,” “Konongo Zongo,” & the smash hit, “Kwaku The Traveller,” which debuted at number 2 on the UK Afrobeats Singles Chart. Since the release of The Villain I Never Was, Black Sherif’s career has seen considerable growth and accolades, such as Artist of the Year (Ghana Music Awards UK 2022), West African Artist of the Year (The Headies 2023), & Best International Flow (bet Hip-Hop Awards 2023). Now for the first time, fans are able to enjoy this momentous album on vinyl. First pressing limited to 500 copies worldwide.

Excursions in Gwoka vol. 2 is another adventurous outing for the Beauty & the Beat label that takes them ever deeper into the gwoka scene of Guadeloupe. it is the celebrated carnival outfit Akiyo who are in focus here with two tracks taken from second and supremely hard-to-find long player, Mouvman, in 1993. 'Deboule' is a real heater with bustling drum funk and chatting tribal vocals all run through with synth wizardry from Marie-Galante Jacques-Marie Basses. 'Blo' is just as steamy and intern with percussion, whistles and big beats all making quite the impact. Breakplus adds a London twist to 'Deboule' while CW adds a cosmic air to 'Blo.'

It is with great pleasure that we announce Mitchum Yacoub's debut album Living High in the Brass Empire_ a showcase in unique stylings of tropical funk, afrobeat, cumbia, and soul; a musical patchwork threaded by a heavy, hypnotic rhythm section and powerfully vibrant horn lines. What sounds like a 12-piece ensemble was actually mostly recorded and performed by Yacoub at his home in San Diego, featuring a few close friends from local groups Sure Fire Soul Ensemble and Boostive. The horn section is comprised of Travis Klein, Bradley Nash, and Wesley Etienne (featuring Todd Simon on "Los Muñequitos"), each with distinguished performances that send the music to higher heights. Nuanced vocalist Divina Jasso lends humanity and introspection throughout the head-nodding soul sounds of "Never Knew", latin dance anthem "Cumbia Divina", and the syncopated funk of "Empire". You'll hear rhythms from Colombia, folkloric percussion of Cuba, interlocking grooves à la Fela Kuti, 70's r&b influence, and something in between it all. Drawing many inspirations into a refreshing and unified record, we think you'll enjoy Living High in the Brass Empire.