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This is the story of streetwear. Authors King ADZ and Wilma Stone recount how a long line of subcultural movements have taken over both the high street and high-end fashion, and explore just how a revolutionary sartorial trend has evolved to encompass a vast range of disparate tribes, offering a powerful sense of belonging and identity to all.

The story begins in 1972, in Jersey City, USA, with the birth of the first ever streetwear shop, Trash and Vaudeville. The journey then encompasses punk, Ivy League preppies, the hip-hop kings and queens of Harlem, the dresser/casual movement born out of British football culture, the skater scene of California, the Paninari scooter-brats of Milan, and much more. Whether focusing on major brands such as Stüssy, Carhartt, Tommy Hilfiger and SHUT or today’s up-and-comers from South African townships or downtown Seoul, this dynamic study surveys the scene. It also takes a look at how the internet era has changed the ways streetwear is sold and consumed, and how the field may evolve in the future.

Packed with profiles of industry pioneers, Q&As with key figures and over 300 illustrations, this is the complete history of the fastest-growing and most influential movement in contemporary clothing.

The first monograph on the Japanese streetwear brand Whiz Limited, this book showcases the last 20 years of the brand’s design and collaborations with streetwear’s most iconic players.

Whiz Limited is a Japanese streetwear brand estab-lished in 2000 by Hiroaki Shitano. With a following in Japan as well as Hong Kong and mainland China, Shitano has become something of a cult figure, as one of the new generation of streetwear designers influ-enced by Hiroshi Fujiwara. Consisting originally of handmade, printed tees, the label has since expanded to include a complete range of streetwear infused with an eccentric Japanese flair. Shitano was raised in the entertainment district of Shinjuku, and this is reflected in the clothing’s distinctly downtown urban vibe and predominantly dark color palette. Chronicling the history of the brand, alongside some of Whiz’s most prolific projects to date, this book features beautiful, newly shot photographs of a long list of collaborations with streetwear icons, including Hiroshi Fujiwara/Fragment, Mastermind, Stüssy, A Bathing Ape®, Bristol, Bountyhunter, M&M, Kappa, New Era, Disney, Hello Kitty, G-Shock, Peanuts, Porter, The North Face, Marmot, First Down, and the estate of Keith Haring. This book also features an impressive archive of the brand’s iconic sneaker designs, boasting collabora-tions with heavy hitters like mita sneakers, Adidas, New Balance, Asics, Puma, Reebok, Mizuno, Converse, and Ugg, making it a must-have for sneak-erheads and lovers of streetwear style alike.