On Socks 1 Items

On Socks

Located in the Swiss alps, On is a company with the ambitious goal to revolutionize the feel of running, based on the concept of soft landings followed by dynamic take-offs. Just like running on clouds. Established in 2010 in Zürich, Switzerland, On is the brainchild of former pro athlete Olivier Bernhard who joined forces with his friends David Allemann and Caspar Coppetti to create the best possible sneakers when it comes to comfort and cushioning. After retiring from professional competition, three-time world duathlon champion and multiple Ironman winner Bernhard and a like-minded Swiss engineer developed prototypes of running shoes that represent the perfect symbiosis of running experience and engineering expertise. After designing multiple prototypes, Bernhard and his buddies Caspar Coppetti and David Allemann founded On Running in Zürich in January 2010. Only a few weeks later, the On prototypes won the ISPO BrandNew Award, one of the most important prizes for sports innovation. Thanks to innovative technology compared with sophisticated designs, On won several international design and technology awards. And there’s no finish line in sight yet…