ITNA Supercinema 04

How does a musical production in the world of entertainment evolve and materialize? What happens behind the scenes of designing a musical idea?

It's amazing how music plays a vital role in the lives of people who believe in it. In a historical moment like this and with the music scene losing its identity, Supercinema records welcomes Itna an artist collective to its world, consisting of Ezio aka Swrd, Edoardo and Luca. The three started in 2016 and after three years of working on this project, they returned aiming to implement a collective of ideas coming from three different generations with different sounds while trying to adapt to the contexts of a world that has radically changed. The idea was to create a musical journey by combining multiple genres in order to unite diversity and create a balance that brings the people of music under a single social flag.

The goal of the project lays the foundations of a path that encompasses all those contents, interactions, and expectations of emerging artists who relate to the external world, tormented and deconstructed, which through musical, cinematographic, and exhibition productions, to then move on to tormented artistic scenographic dynamics of the fashion world. The artistic collaborations will be aimed at the production of sound samples, beats, audio packages, and unreleased songs that will be part of the Itna collective.

The band aims to implement a collective of ideas, embrace the general culture, interactions and above all to be able to experience ephemeral emotions in our days.