The Soft Pink Truth HHV Records 4 Items

Hot on the heels of the sold-out limited ep Was It Ever Real?, The Soft Pink Truth releases a super catchy, sexy contemporary disco banger Is It Going To Get Any Deeper Than This?, Throughout the ten songs of the album, the provocation to go "deeper" prompts promiscuous moves across the genres of disco, minimalism, ambient, and jazz, sliding onto and off of the dancefloor, sweeping higher and lower on the scale of frequencies, engaging both philosophical texts re-set as pop lyrics and wordless glossolalia. Throughout, Is It Going To Get Any Deeper Than This? aims for a kind of psychedelic poolside take on disco, using the steady 120 bpm rhythmic chassis of the music as a launchpad for reverie rather than big room EDM bluster. Sidestepping retro kitsch but paying homage to highly personal interpretations of disco such as Arthur Russell, Don Ray, Dr. Buzzard"s Original Savannah Band, and Mandré, or the jazz-funk of Creed Taylor and CTI Records. Its emphasis on slowly morphing deep house grooves will also appeal to fans of DJ Sprinkles, Moodymann, and Theo Parrish. At once catchy and spacey, poppy and perverse, Is It Going To Get Any Deeper Than This? shows a restless musician trying to square the circle of dance music and meditation, repetition, and change.

Hot on the heels of the sold-out limited ep Was It Ever Real?, The Soft Pink Truth releases a super catchy, sexy contemporary disco banger Is It Going To Get Any Deeper Than This?, Throughout the ten songs of the album, the provocation to go "deeper" prompts promiscuous moves across the genres of disco, minimalism, ambient, and jazz, sliding onto and off of the dancefloor, sweeping higher and lower on the scale of frequencies, engaging both philosophical texts re-set as pop lyrics and wordless glossolalia.Throughout, Is It Going To Get Any Deeper Than This? aims for a kind of psychedelic poolside take on disco, using the steady 120 bpm rhythmic chassis of the music as a launchpad for reverie rather than big room EDM bluster. Sidestepping retro kitsch but paying homage to highly personal interpretations of disco such as Arthur Russell, Don Ray, Dr. Buzzard"s Original Savannah Band, and Mandré, or the jazz-funk of Creed Taylor and CTI Records. Its emphasis on slowly morphing deep house grooves will also appeal to fans of DJ Sprinkles, Moodymann, and Theo Parrish. At once catchy and spacey, poppy and perverse, Is It Going To Get Any Deeper Than This? shows a restless musician trying to square the circle of dance music and meditation, repetition, and change.

The Soft Pink Truth is Drew Daniel, who also forms one half of acclaimed electronic duo Matmos. Started as an outlet to explore visceral and sublime sounds that fall outside of Matmos' purview, it draws on knowledge of rave, black metal, and crust punk obscurities to subvert and critique genre expectations. On this record Daniel takes a bold and surprising new direction, moving beyond simple plunderphonic sampling and opening up a genuine dialogue with other musicians, Daniel left room in his compositions for moments of genuine surprise, capturing the freeform, communal energy of a DJ set or live improvisation session more than a recording project. It feels ethereal but full, both ambiently hypnotic, and deliciously danceable. Shall We Go On Sinning... began as an emotional response to the creeping rise of fascism around the globe. Daniel explains: "The election of Donald Trump made me feel very angry and sad, but I didn't want to make 'angry white guy' music in a purely reactive mode. I felt that I needed to make music through a different process, and to a different emotional outcome, to get past a private feeling of powerlessness by making musical connections with friends and people I admire, to make something that felt socially extended and affirming." Those musical connections make this record what it is; vocals provided by the chorus of Colin Self, Angel Deradoorian and Jana Hunter form the foundation of most of the tracks, sometimes left unchanged as with opening line ("Shall") or the sensuous R&B refrains on "We", other times shrouded in effects, morphing into new forms. Stately piano melodies written by Daniel's partner M.C. Schmidt as well as Koye Berry alongside entrancing vibraphone and percussion patterns from Sarah Hennies push tracks toward ecstatic and melodic peaks, while rich saxophone textures played by Andrew Bernstein (Horse Lords) and John Berndt are used to add color and texture throughout. The album's overall sound was in part shaped by Daniel hosting Mitchell Brown of GASP during Maryland Deathfest. Daniel borrowed Brown's Roland Space Echo tape unit which he then used extensively throughout to give the album a flickering, ethereal quality. The melodies, jubilance, and meditative nature of album provides a much-needed escape from the contemporary hell-scape. The process of creating Shall We Go On Sinning So That Grace May Increase?, in and of itself, is the Soft Pink Truth's way of championing creativity and community over rage and nihilism.