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Established in 1958 in the Niigata Prefecture at the west coast of Japanese island Honshu by Yukio Yamai, Snow Peak is known for designing lifetime-guaranteed, premium outdoor goods that blend Japanese design aesthetics with ultimate functionality. The collections have been inspired by the beauty of Snow Peak’s home region that’s known for a range of mountains between Niigata and Fukushima prefectures with rivers and streams cutting into the valleys and flowing out to the East Japan Sea. To this day, the unique landscape of Niigata inspires Snow Peak products and serves as home and inspiration of Snow Peak’s mission which remained unchanged since the early days: to create restorative experiences in nature through legacy-grade gear and apparel. Snow Peak items are purist in a stylish way and tested to ensure unconditional functionality and modularity. The Snow Peak pieces are designed to correspond together, so you can build a fully integrated and customized collection that meets customized needs.