Tom Dawes Elusive: The Tom Dawes Jingle Workshop

Elusive, it’s both a great adjective to describe the uber rare 1968 promo-only EP that contained “7-Up The Uncola” by Tom Dawes and his band The Cyrkle, it’s also the name of the perfume that this master tunesmiths penned a jingle to for Avon cosmetics. Those tracks, rare as they are, are two of the few Tom Dawes jingles that made the jump from the television to our CD players… until now!

Elusive: The Tom Dawes Jingle Workshop collects more than fifty jingles penned by the Cyrkle frontman both on his own and in partnership with his wife Ginny Redington as their TwinStar Music. Not all of the cuts made their way to our television sets, some were more concept jingles.

There’s also the products that you’d be shocked to know really existed like Life Savers Soda, “the soda with the hole in the middle.” Largely sequenced by Tom himself as a demo reel, this album plays like some lost pop-psych masterpiece concept album as one tune largely flows into the next and one less of a compilation but more of a unified experience.

The album features new art by Samy Khanchouche, and liner notes by both Tom’s friend Andrew Sandoval and our friend Gary Stockdale across the jacket.

To the eyes, it’s a compilation of jingles, to the ears it’s a lost pop concept album from The Cyrkle. We invite you to discover that the lush pop songs of Tom Dawes didn’t end when with the breakup of The Cyrkle, they just became more elusive.